New Designers is an annual showcase of the UK’s most innovative emerging design talent held at the Business Design Centre, London. We were delighted to be asked to refresh their brand identity and create a new creative campaign for 2023.

The identity symbolises new horizons and opportunities while the campaign combines abstract textures with classic shapes to illustrate the wide variety of different disciplines on display. The textures and shapes were brought alive through animated motion graphic sequences used for online advertising and social media.